Home Office Envy! » SEO

Are Google Pagerank’s days numbered?

Long — Fri, 30 Nov 2007 07:48:07 +0000

Seems Google Labs is working on a “Digg” style page ranking system that allows users to manually rank sites or delete them from their search results.

Perhaps the algorithm is heading in the direction most of us wish the BCS would head in college football.

Read about it here: Google to abandon pagerank?

ShareThis

Search Engine Optimization - What’s all the fuss?

Long — Mon, 27 Aug 2007 01:57:54 +0000

In the last 6 months, I’ve spent an inordinate and possibly unhealthy amount of time learning about “search engine optimization” or SEO as the acronym geeks call it, and I’ve become relatively good at the techniques (don’t go testing this site for SEO - I haven’t put my efforts here.)

In any case, I’ve listened to hours of SEO podcasts, done my own internet research, paid “lawyer money” to talk to SEO consultants and implemented techniques I picked up along the way.

My friends who don’t care to or need to understand my new found obsession still don’t care. Though they do wonder why I would spend so much time on SEO when I could just continue to pay for Google Adwords (which has yielded phenomenal ROI).

So . . . what’s all the fuss?

Great question. Here’s my “answer.”

Paying for any kind of advertisement is all about speculative ROI (return on investment.) Phone book ads or any kind of print ad in general is archaic and doomed for extinction. The ad salespeople are VERY persuasive and optimistic with their statistics and fancy adcopy. They have all learned the phrase “the ads pay for themselves.” But if they don’t, you ain’t getting no refund!

Google Adwords (pay per click) is a great but appears to be getting more expensive every month. New competition raises the cost per click. Google supposedly makes an effort to rank your adwords with their quality match feature (I think it’s called quality match) which essentially keeps you honest by charging you more for keywords that aren’t relevant to your site. (Lawyers don’t sell ringtones, so they’ll pay more for clicks if they try to “game” the system)

So the “fuss” over SEO is about longevity. If I work on SEO techniques so that my websites rank better in the natural or “organic” results (the results that show up on the left side of the Google search), I’m building a foundation for FREE traffic to my site. So when Google Adwords starts charging $10.00 per click, I’ll hopefully be able to walk away from that insanity and just rely on my high position in Google’s natural/organic results.

Planting the seed and nurturing it now is going to be much more fruitful in the long run than dropping more and more money on Google Adwords for immediate traffic.

I’m not stopping my adwords campaign yet . . . but hopefully soon!

So invest your money wisely. Winning the internet marketing game requires strong fundamentals, not band aid fixes.

I’ll blog about my SEO strategies in the near future, but here are some SEO resources that caught my interest:

- Ebook - SEO Elite (I haven’t tried it yet, but plan to!)

- Sean Mitchell - SEO Consultant

- My Favorite SEO Podcast

ShareThis

1985: The .Com Explosion!

Long — Sat, 25 Aug 2007 21:34:33 +0000

Don’t know how I stumbled upon this, but “the life and times of the forrester” got a list of the first domain names ever registered. Apparently, this all started back in 1985?? I don’t even remember using an internet browser until 1994! Wonder what it cost to register a domain back then.

Here’s the list, again, thanks to the life and times of the forrester.

1. 15-Mar-1985 SYMBOLICS.COM
2. 24-Apr-1985 BBN.COM
3. 24-May-1985 THINK.COM
4. 11-Jul-1985 MCC.COM
5. 30-Sep-1985 DEC.COM
6. 07-Nov-1985 NORTHROP.COM
7. 09-Jan-1986 XEROX.COM
8. 17-Jan-1986 SRI.COM
9. 03-Mar-1986 HP.COM
10. 05-Mar-1986 BELLCORE.COM
11. 19-Mar-1986 IBM.COM
12. 19-Mar-1986 SUN.COM
13. 25-Mar-1986 INTEL.COM
14. 25-Mar-1986 TI.COM
15. 25-Apr-1986 ATT.COM
16. 08-May-1986 GMR.COM
17. 08-May-1986 TEK.COM
18. 10-Jul-1986 FMC.COM
19. 10-Jul-1986 UB.COM
20. 05-Aug-1986 BELL-ATL.COM
21. 05-Aug-1986 GE.COM
22. 05-Aug-1986 GREBYN.COM
23. 05-Aug-1986 ISC.COM
24. 05-Aug-1986 NSC.COM
25. 05-Aug-1986 STARGATE.COM
26. 02-Sep-1986 BOEING.COM
27. 18-Sep-1986 ITCORP.COM
28. 29-Sep-1986 SIEMENS.COM
29. 18-Oct-1986 PYRAMID.COM
30. 27-Oct-1986 ALPHACDC.COM
31. 27-Oct-1986 BDM.COM
32. 27-Oct-1986 FLUKE.COM
33. 27-Oct-1986 INMET.COM
34. 27-Oct-1986 KESMAI.COM
35. 7-Oct-1986 MENTOR.COM
36. 7-Oct-1986 NEC.COM
37. 27-Oct-1986 RAY.COM
38. 27-Oct-1986 ROSEMOUNT.COM
39. 27-Oct-1986 VORTEX.COM
40. 05-Nov-1986 ALCOA.COM
41. 05-Nov-1986 GTE.COM
42. 17-Nov-1986 ADOBE.COM
43. 17-Nov-1986 AMD.COM
44. 17-Nov-1986 DAS.COM
45. 17-Nov-1986 DATA-IO.COM
46. 17-Nov-1986 OCTOPUS.COM
47. 17-Nov-1986 PORTAL.COM
48. 17-Nov-1986 TELTONE.COM
49. 11-Dec-1986 3COM.COM
50. 11-Dec-1986 AMDAHL.COM
51. 11-Dec-1986 CCUR.COM
52. 11-Dec-1986 CI.COM
53. 11-Dec-1986 CONVERGENT.COM
54. 11-Dec-1986 DG.COM
55. 11-Dec-1986 PEREGRINE.COM
56. 11-Dec-1986 QUAD.COM
57. 11-Dec-1986 SQ.COM
58. 11-Dec-1986 TANDY.COM
59. 11-Dec-1986 TTI.COM
60. 11-Dec-1986 UNISYS.COM
61. 19-Jan-1987 CGI.COM
62. 19-Jan-1987 CTS.COM
63. 19-Jan-1987 SPDCC.COM
64. 19-Feb-1987 APPLE.COM
65. 04-Mar-1987 NMA.COM
66. 04-Mar-1987 PRIME.COM
67. 04-Apr-1987 PHILIPS.COM
68. 23-Apr-1987 DATACUBE.COM
69. 23-Apr-1987 KAI.COM
70. 23-Apr-1987 TIC.COM
71. 23-Apr-1987 VINE.COM
72. 30-Apr-1987 NCR.COM
73. 14-May-1987 CISCO.COM
74. 14-May-1987 RDL.COM
75. 20-May-1987 SLB.COM
76. 27-May-1987 PARCPLACE.COM
77. 27-May-1987 UTC.COM
78. 26-Jun-1987 IDE.COM
79. 09-Jul-1987 TRW.COM
80. 13-Jul-1987 UNIPRESS.COM
81. 27-Jul-1987 DUPONT.COM
82. 27-Jul-1987 LOCKHEED.COM
83. 28-Jul-1987 ROSETTA.COM
84. 18-Aug-1987 TOAD.COM
85. 31-Aug-1987 QUICK.COM
86. 03-Sep-1987 ALLIED.COM
87. 03-Sep-1987 DSC.COM
88. 03-Sep-1987 SCO.COM
89. 22-Sep-1987 GENE.COM
90. 22-Sep-1987 KCCS.COM
91. 22-Sep-1987 SPECTRA.COM
92. 22-Sep-1987 WLK.COM
93. 30-Sep-1987 MENTAT.COM
94. 14-Oct-1987 WYSE.COM
95. 02-Nov-1987 CFG.COM
96. 09-Nov-1987 MARBLE.COM
97. 16-Nov-1987 CAYMAN.COM
97. 16-Nov-1987 ENTITY.COM
99. 24-Nov-1987 KSR.COM
100. 30-Nov-1987 NYNEXST.COM

ShareThis

The SEO Advisor answers my last two questions

Long — Sat, 26 May 2007 13:21:17 +0000

Just the other day, I wrote about a great podcast The SEO Advisor, by Paul Stanton.

Paul answered 2 of my 4 questions and yesterday addressed my last two question on his podcast.

Here is the direct link:

Part 3 & 4: Link Ranking & Hosting your Blog ‘outside’ your main domain?

Again, you can subscribe to his podcast entrires and listen to them on your computer through your preferred RSS reader at http://recordings.talkshoe.com/rss8524.xml

Subscribe to it using Itunes at itpc://recordings.talkshoe.com/rss8524.xml

His main podcast page is: http://www.TheSEOadvisor.net

Thanks Paul!

ShareThis

The SEO Advisor -Search Engine Marketing

Long — Thu, 24 May 2007 18:50:01 +0000

Search Engine Optimization or SEO, for short, is the practice of optimizing a website or blog for premium placement in the major search engines, like Google.com, Yahoo.com and Live.com (MSN search).

There are several, SEO experts out there, who hosts a great podcast and readily answers e-mails in the podcast if they haven’t already been answered before.

He’s got great tips for those of you daring enough to fiddle around with your websites, or perhaps great instruction for your IT personnel.

He recently answered one of questions and it appears he’ll answer all of my four questions in consecutive episodes. Here are the questions he’ll be answering:

1st of a 4 part question: I use adwords. Is that BAD for SEO?

Part 2 of 4 - How can I tell if Google has Blacklisted my site?

Click on either one to listen directly.

When Paul podcasts the other two questions, I’ll post them up here.

You can subscribe to his podcast entrires and listen to them on your computer through your preferred RSS reader at http://recordings.talkshoe.com/rss8524.xml

Subscribe to it using Itunes at itpc://recordings.talkshoe.com/rss8524.xml

His main podcast page is: http://www.TheSEOadvisor.net

ShareThis